Management
Michael Mehlberg
Project Management Solution? Keep It Simple ...

Project management is among a top skill to master in any business; especially one wanting to grow.

Why?

Because without project management, business owners will unnecessarily run into common issues:

Project Management Solution? Keep It Simple Stupid
Productivity
Michael Mehlberg
Getting Derailed? Leave Room to Accommodate the ...

You often get derailed by "the unexpected.”

It’s inevitable.

You get interrupted an unexpected number of times daily. Those interruptions come at unexpected times. They each take an unexpected amount of time with which to deal.

That’s why it’s "the unexpected."

These interruptions kill your flow, destroy your focus, and force you to work on the urgent instead of the important.

So how do you deter, prevent, and deal with the problems these unexpected interruptions incur? 

Getting Derailed? Leave Room to Accommodate the Unexpected
Product Development
Michael Mehlberg
The Exact Value of Your Million Dollar Idea

I was shocked, hurt, and felt like my idea had been stolen. Though I had the idea first, Nintendo would be the star. Nintendo would make $millions. It took years before I was old enough to recognize the important lesson in this experience... 

The Exact Value of Your Million Dollar Idea
Business
Michael Mehlberg
Finding Your Value Despite the Competition

Are you second-guessing your next great idea? Are you downplaying the value you could provide to others? Are you upset that you found a competitor in the market who seems to be offering everything you want to (and seems to be finding great success doing it)?

It might be time to step back and realize a few important things.

Finding Your Value Despite the Competition
Productivity
Michael Mehlberg
On the Power and Freedom of Getting Yourself ...
On the Power and Freedom of Getting Yourself (and Your Business) Organized

Influence

So You Want to Be An Influencer? Consider This First...

So You Want to Be An Influencer? Consider This First...

It looks like “the good life,” doesn’t it?

The influencers life. 

Wake up late, post a selfie next to your new Ferrari, then make money horsing around on social media with some trending product sent to you for free by some hot new company.

Cushy. Fun. Exciting.

Who wouldn’t want that life? 

I sure have thought about it. About how to get it. More than once.

Everywhere you turn, influencers seem to dominate the online conversation. Youtube celebrities push funny new videos and receive thousands of likes per second. Instagram characters publish a new post and, before you know it, you’re swiping up on their latest story to buy what they’re pitching.

Though I have no fucking clue what he does, it’s not hard to see myself as the next PewDiePie. It’s not unreasonable to see any influencers success and believe that you can have it too.

And guess what? You can.

You have more opportunities than ever to become a massive, influencing success through dozens of online platforms that reach (quite literally) over 40% of the world’s population. 

For the first time in history, you can get paid to promote a product that you’ve never used, developed by someone you’ve never met, sold by a company you can’t pronounce, and make a fortune doing it.

But this isn’t an article about how to do that.

Force in Business is Not a Multiplier

Force in Business is Not a Multiplier

It’s easy to use force to accomplish your objectives. 

  • Go straight for the sale by telling your customer every benefit of your offering.

  • Shout “look-at-me” on social media to get attention.

  • Jump from meeting to email to some other urgent task to feel productive. 

More often than not, you'll find success with this approach. As such, like a pigeon that finds a seed in a pile of rocks, you continue pecking in search of more success using this blunt tool called force. 

Here's the problem.

Force requires energy. Your energy. Moreover, you can only force your will for so long before your energy is depleted.  

There’s a better way.

How To Influence Your Customers to Buy Using Neuroscience with Glen Hellman

How To Influence Your Customers to Buy Using Neuroscience with Glen Hellman

Glen Hellman is a business expert and strategist that writes and presents on the topic of “How To Pitch to the Reptilian Brain.”  It’s an approach grounded in neuroscience that is designed to influence others and move them to action.  In this interview, Glen shares his insights on how to use these principles to sharpen your business’s sales pitch and how they can improve your leadership and business in general. 

You Don’t Know How to Sell Until You’ve Read This Book

You Don’t Know How to Sell Until You’ve Read This Book

If there was ever a book I wanted to rip the cover off and leave home while out in public, Seducing Strangers by Josh Weltman was it. The title, though it appropriately reflects the central theme and adheres to one of Weltman's fundamental principles of persuasion, is a bit risque and was hard to explain to the few passersby who asked.

Even so, the lessons learned far outweighed the slight discomfort I felt in public. This book stands out as one of few books whose principles, stories, and experiences are a mandatory read for any modern business owner or entrepreneur, let alone advertising professional at who this book seems to be aimed