Management
Michael Mehlberg
Project Management Solution? Keep It Simple ...

Project management is among a top skill to master in any business; especially one wanting to grow.

Why?

Because without project management, business owners will unnecessarily run into common issues:

Project Management Solution? Keep It Simple Stupid
Productivity
Michael Mehlberg
Getting Derailed? Leave Room to Accommodate the ...

You often get derailed by "the unexpected.”

It’s inevitable.

You get interrupted an unexpected number of times daily. Those interruptions come at unexpected times. They each take an unexpected amount of time with which to deal.

That’s why it’s "the unexpected."

These interruptions kill your flow, destroy your focus, and force you to work on the urgent instead of the important.

So how do you deter, prevent, and deal with the problems these unexpected interruptions incur? 

Getting Derailed? Leave Room to Accommodate the Unexpected
Product Development
Michael Mehlberg
The Exact Value of Your Million Dollar Idea

I was shocked, hurt, and felt like my idea had been stolen. Though I had the idea first, Nintendo would be the star. Nintendo would make $millions. It took years before I was old enough to recognize the important lesson in this experience... 

The Exact Value of Your Million Dollar Idea
Business
Michael Mehlberg
Finding Your Value Despite the Competition

Are you second-guessing your next great idea? Are you downplaying the value you could provide to others? Are you upset that you found a competitor in the market who seems to be offering everything you want to (and seems to be finding great success doing it)?

It might be time to step back and realize a few important things.

Finding Your Value Despite the Competition
Productivity
Michael Mehlberg
On the Power and Freedom of Getting Yourself ...
On the Power and Freedom of Getting Yourself (and Your Business) Organized

Advertising

Infographic | The Latest Social Media Marketing Best Practices You Need to Know

Infographic | The Latest Social Media Marketing Best Practices You Need to Know

How many times do other companies reach out to you via social media or a messaging service? 

It’s probably several times a day, right?

How many times a day do you pursue social media interactions with friends, family, and loved ones? 

Dozens? Hundreds? More? 

The combined time you spend sending and receiving social messages from everyone and ever company is growing at a crazy rate. No matter how you slice it, that's a lot of time... and that makes it very difficult for other messages to reach through to you and get your attention.

Now, imagine you are leading a marketing effort for your company. How on earth do you reach through to your customers? Customers who are inundated with messages from friends, family, loved ones, and other companies. Customers who are swimming in "noise."

If you've been trying to market your message to your customers recently, you know how difficult it is to cut through that noise. It's becoming a monumental task to attract anyone's attention!

It's time to change what you know about your customers and how to communicate with them.

Here are some best practices explaining how to effectively use social media in a modern way that cuts through the noise, get's your customers attention, and makes an impact:

What 5.8 Million People Taught Me About Small Business Marketing

What 5.8 Million People Taught Me About Small Business Marketing

I know the feeling.

Another marketing campaign, another disappointment.

You start out with high hopes, and big dollar signs in your eyes.

But when the results from your campaign start coming in, it’s more of the same… Lackluster results.

Of course, you don’t fool yourself into thinking your marketing will take off like wild-fire, but you at least expect to get a few customers out of it.

Alas, every new campaign confirms your worst fear—you're spending money on crappy marketing that isn't effective.

Well, here's a secret...

How Much Should I Budget for an Effective Facebook Ad?

How Much Should I Budget for an Effective Facebook Ad?

Choosing a Facebook budget depends on many factors which are nearly impossible to calculate in advance. 

Successfully converting views to clicks to customers heavily depends on your ad, your messaging, and your web page. This is why I suggest starting fast and small, capturing enough data in a brief period to be able to better make this calculation.

Let me explain.

How to Budget, Design, and Advertise Your Business on Facebook

How to Budget, Design, and Advertise Your Business on Facebook

Advertising your business doesn't have to be a black art. Nor does it have to be outsourced to expensive ad companies who may not create a message that helps you grow your business. 

With a bit of introspection, minimal investment, and some tricks of the trade, you can begin creating social media ads that are effective and drive traffic, convert customers, and increase your social media presence. 

While a deep understanding of advertising requires years to master, we're providing three articles to our free members that will help you get started immediately using some tips and techniques from the pros. 

What Are Some Tips to Making Effective Facebook Ads?

What Are Some Tips to Making Effective Facebook Ads?

Facebook advertising is a big deal nowadays. 

I'm not talking about boosting your posts (don't do that). I'm talking about building a true Facebook ad -- one where you define your target market, choose your image assets, and write your full message. 

Everyone is trying to sell or convince people on Facebook. But when it comes to building an ad, well, some think of it as a dark art. 

So lets break it down.

You Don’t Know How to Sell Until You’ve Read This Book

You Don’t Know How to Sell Until You’ve Read This Book

If there was ever a book I wanted to rip the cover off and leave home while out in public, Seducing Strangers by Josh Weltman was it. The title, though it appropriately reflects the central theme and adheres to one of Weltman's fundamental principles of persuasion, is a bit risque and was hard to explain to the few passersby who asked.

Even so, the lessons learned far outweighed the slight discomfort I felt in public. This book stands out as one of few books whose principles, stories, and experiences are a mandatory read for any modern business owner or entrepreneur, let alone advertising professional at who this book seems to be aimed