Strategy — Articles — Michael J. Mehlberg

Strategy

Finding Clarity with a Line of Sight

Finding Clarity with a Line of Sight

She shifted her weight hastily from one foot to the other, clearly irritated.

I was too. Irritated, that is.

Her, a hundred other travelers in front of me, and I had chosen the wrong line at the airport, and security was moving us through their checkpoint at a snails pace.

The line to my left seemed like a racetrack by comparison. Each of the travelers walked confidently toward the checkpoint faster than American Pharoe to the Triple Crown. They seemed happy, almost cheery (or so my imagination told me).

That’s when this woman in front of me made her break for freedom.

How to Build a Business Strategy Worthy of Olympic Gold

How to Build a Business Strategy Worthy of Olympic Gold

Last weekend, the US Olympic men’s curling team took gold in a knock out battle with Sweden. People were yelling. Stones were flying. And grown men were crying. 

It was an incredible game won by flawless execution and a superior strategy. 

That’s why I harp on having a strategy for your business. 

Not some complex strategy worthy of a multi-billion dollar publicly traded company. No, just a plan to get from point A to point B with consideration for each of those steps along the way. 

How do you do that? How do you build a legitimate roadmap for the purpose-filled growth you desire? Try these steps:

How to Grow Your Business with Strategic Customer Retention

How to Grow Your Business with Strategic Customer Retention

The rising power of consumers is perhaps the biggest game-changer in the world of modern business.

People are well-informed, less tolerant of shabby service, and more specific in their demands. Digital technologies have empowered them and transformed the way businesses perceive and deal with them. Nowadays, attracting customers is just one part of the success equation.

The real work starts once you need to keep their attention and win their trust. ..

Want to Grow Your Business? Find These 3 Numbers First...

Want to Grow Your Business? Find These 3 Numbers First...

I’m going to use two words that will quickly turn you away.

Your first reaction will be to close this article and search for greener pastures.

But you mustn’t…

Because these two words are going to be the root of your success. If used correctly, these two words are going to help you:

·       discover your niche,

·       find your ideal customers,

·       increase sales,

·       grow your business, and

·       crush your competition.

You’ve heard these words before. So has your competition.

Your competition has already used these two words to get funding, grow their startup, snag away your customers, and start encroaching on your company’s territory.

That’s because these words aren’t some hidden secret. They are widely used in corporate circles, necessary for business planning, and critical to any company’s success.

That’s why you’ll want to leave. Because you think you know what these words mean. Because you’re convinced that you’ve already gotten everything you can out of them. Because you believe you are too busy and have more pressing things to learn and bigger problems to solve.

But you don’t.

Because while you may have done this before, you haven’t used these two words since you started your business… and you haven’t used these two words to affect growth.

That’s what we’re going to do today.

We’re going to make your company stronger. Stronger from within (through a clear understanding of your customers, their buying power, and their problems) and from without (through increased presence, better customer targeting, and growth into new business areas).

Ready to hear them?

How to Crush Your Small Business Goals in the New Year

How to Crush Your Small Business Goals in the New Year

If you’re heading into 2017 thinking about setting new plans and goals for your business, Modern da Vinci is here to help. In this brief video, we cover:

  1. three big planning mistakes that you must avoid, and
  2. the first step you should take to set the foundation for your planning process.  

This is the first video in a series where we will lay out a specific approach for creating a simple, clear, and impactful plan to help you set (and reach) your goals in 2017. And beyond.