So many of our ideas are built on the thoughts and insights of others. But no matter where they come from, not all ideas stick. Not all ideas generate revenue or increase market share. The ones that do succeed are the ones that solve specific customer problems.

If you’re spending all your time innovating and not listening, it’s just a matter of time before you’re no longer relevant. In fact, if you haven't asked yourself with the last six months what has changed about your customers, your markets, and your industry, you’ve taken your first step towards innovating solutions that nobody needs. 

Don’t get caught in the innovation trap. Listen first. Create and innovate later.