If there's one thing that can confuse you, make you procrastinate, or cause undue stress in your day, it's thinking of all the things you should do.
I should meditate.
I should floss my teeth.
I should wake-up early.
Keep a gratitude journal. Plan my day. Update my website. Should, should, should.
It's downright exhausting. And what's worse, it's counterproductive.
Because people rarely do what they should do. But they always do what they have to do.
Take note though, I'm not talking about having to email someone back. I'm not talking about having to take out the garbage. I'm talking about something deep in your soul, telling what you have to do... what you MUST do.
Sure, maybe you should meditate. But if you have to update your sales funnel to convert a higher percentage of customers for your new product, then that becomes your priority.
Yes, sending that email is what you should do, but if you have to create a new Facebook Ad to generate new leads that will drive your new product sales to new heights, then that is your priority.