Networking

How to Turn Anxiety Into Opportunity with Business Networking

How to Turn Anxiety Into Opportunity with Business Networking

If there's one thing that makes business owners anxious, it's networking.

Some would describe it as difficult, others stressful. However, the importance of it cannot be understated.

Business networking can lead to partnerships, sales, and future contacts that can help you (and you them) in unforeseen ways. It's a necessity for any business owner, and if you do it wrong, you'll miss countless opportunities. 

So how does someone (like me) who is anxious about networking with other professionals push through? 

Why Your Elevator Pitch Gets Ignored and How to Fix It

Why Your Elevator Pitch Gets Ignored and How to Fix It

Have you ever been caught flat-footed when someone asks, “so what do you do?”

Me too.

Ever answered that question by saying, “I work for such and such company and we do blah”?

Yeah, me too. And it NEVER converts to a sale.

For some reason, when it's time to deliver your elevator pitch, it’s easy to get all flustered. You ramble on about your back-story or throw your company name at them followed by some industry jargon.

And what do you get in return?

Blank stares, an “oh, that sounds interesting,” or your audience reminisces about a similar idea they had once upon a time.

It sucks, and you know it sucks because it feels terrible. And it feels terrible because you sense a lost opportunity.

Well, in the next 10 minutes, we're going to outline a process for creating an elevator pitch that works for you. One that opens doors and creates conversation. One that has real potential to lead to a sale.