Apple's keynote less than 48 hours ago lit the Internet ablaze with renewed talk of the time honored (no pun intended) wristwatch. The Apple Watch is a stunning device with a high-tech take on a historically classical instrument. It looks to have been designed with astrology, horology, and watchmaking front and center. The keynote showcased feature upon feature, advertising dozens of ways it would simplify life and deepen interpersonal connections. Through the lights and magic however, Apple could not (perhaps did not) hide their pride... Pride in the most intense focus on the intersection of design and craftsmanship in any product to date.