Faster. Better. Cheaper.

This was the mantra of our business.

In every customer presentation, every water cooler discussion, and every company memo, our CEO could find a way to weave “faster, better, cheaper” into the conversation.

These three things are, after all, what every customer wants. They are what anyone and everyone wants.

Faster. Better. Cheaper. Three words that perfectly summarize the desire of any modern human.

Faster

We want results, and we want them now. We want revenue immediately. We want products shipped and delivered same-day. We want our goals accomplished, and our visions realized tomorrow.

Better

We want the best. We’ll settle for good, but we want great, and we crave the best. The best price (see below), the best food, the best information that will lead us to the best version of ourselves.

Cheaper

We want it all to be extremely affordable. The best goods available as quickly as possible, and cheap as shit. We want inexpensive products and free shipping. We demand free apps, customer service, and support.

Two Will Survive, Three Will Thrive

Faster. Better. Cheaper. Companies that can deliver two out of the three will survive.

Deliver the best service the quickest (but at a higher cost)? You’ll live. Build inexpensive products quickly (albeit with lower quality)? Your customers will buy. Provide the best coaching cheaper than your competition (but provide slower results), you’ll make a living.

But show your customers how you can be all three and watch your company thrive.

About the Author

Mike Mehlberg

Business, Productivity, and Organization Writer

Mike Mehlberg helps high-achieving entrepreneurs maximize their time with purpose-driven business, organization, and productivity tools and techniques. Contact him for strategies to transform your vision into goals, goals into action, and action into results.